Dazadi.com Blog

TALLAHASSEE, Fla.–(BUSINESS WIRE)–eLayaway, Inc. (OTCQB: ELAY) (“eLayaway” or the “Company”) the first and only layaway payment processor, is proud to partner with PepperJam Exchange to offer select retailers’ products and services in the eLayawayMALL, the Internet’s largest layaway marketplace. The Mall serves as a place for eLayaway’s members to purchase products and services using the Company’s exclusive layaway payment process. The eLayawayMALL currently offers over 70,000 products and services from various name brand retailers that are available for purchase on layaway.

The first of PepperJam Exchange’s retailers to join the Mall is Dazadi®, an online supplier of sporting goods & game room equipment. They offer a large selection of high quality goods such as basketball hoops, arcade games, table tennis, pool & foosball tables, all of which have proven to be popular items put on eLayaway. Select Dazadi® products will be made available for eLayaway’s members to purchase using the Company’s exclusive layaway payment process. eLayaway is excited to welcome Dazadi® to its growing list of retail affiliates powered by PepperJam Exchange.

About PepperJam

PepperJam Exchange, a GSI Media Company is part of the performance marketing arm of GSI Commerce, providing best-in-class, omni-channel performance marketing solutions. Dazadi® is part of the affiliate marketing program powered by PepperJam Exchange.

About eLayaway

eLayaway, Inc., is a publically-traded (OTCQB: ELAY) American payment and retail technology company headquartered in Tallahassee, Florida. To learn more about eLayaway, Inc., and supported brands, please visit: eLayawayInc.com.

About Dazadi

Founded in May of 2002 by four brothers, Dazadi.com is a specialized online retailer of home recreational products.  Dazadi.com sells over 10,000 unique items for the home including game room tables (foosball tables, air hockey tables), home gym equipment (treadmills, stair climber machines, elliptical trainers), patio furniture, toys and games, basketball hoops and other sporting goods.  Dazadi.com constantly strives to live up to its tagline, “The Home of Awesome,” by carrying only curated, hand picked, awesome products.

Dazadi.com pairs with NYC Rescue Mission providing some joy-filled entertainment to an otherwise devastating event.

New York, New York, |PR WEB | 11/8/2012 — Dazadi.com and the New York City Rescue Mission have partnered bringing game-filled fun to an otherwise difficult time for those living in the rescue mission. With limited outside availability from weather and storm damage added with the threat of Athena, Dazadi jumped at the chance to offer tabletop game tables to the men living in the NYC Rescue Mission.

The partnership is simple. The NYC Rescue Mission is Americas first and oldest rescue mission in the US offering lower Manhattans men a valuable resource. With the weather demanding days of sitting inside, possibly with little or no electricity, the men of the NYC Rescue Mission will be given Dazadi’s core brand proposition which is to create the “Home of Awesome!” Dazadi is providing their own line of table top games tables from the Harvil brand which include air hockey, foosball, pool and double swish shootout basketball game. Tabletop games are space functional as the NYC Rescue Mission is under construction building a larger facility.

“We were so pleased when NYC Rescue Mission accepted our offer for the tabletop games.  We really believe that they will provide an opportunity for the community there to come together and create some fun memories in a difficult time.” says Jason Boyce, President and CEO of Dazadi.com.

Dazadi.com, a Los Angeles based e-commerce company, began as a company selling basketball hoops and equipment and now sells home recreational products in the following categories; Sports & Fitness, Arcade Games, Game Rooms, Toys & Games, Backyard & Patio, and NBA Licensed products.

“We’ve made additions to our website adding a ‘donate’ button to the Red Cross as well. These are the kinds of events you see on TV and can’t really think of the impact until you get involved and start talking those affected or caring for the effected. We’re so happy to bring a little positive spin to this tragic event” says Boyce.

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Founded in May of 2002 by four brothers, Dazadi.com is a specialized online retailer of home recreational products. Dazadi.com sells over 10,000 unique items for the home including game room equipment (pool tables, air hockey tables, foosball tables), home gym equipment (treadmills, stair climber machines , smith machines, yoga equipment), patio furniture, board games, bicycles, basketball hoops and other home recreational products. Dazadi.com constantly strives to live up to its tagline, “The Home of Awesome,” by carrying only curated, handpicked, awesome products.

Following a FUN night at the Luxury Review in NYC, Dazadi.com made some headlines!

	Dazadi creates game rooms for residential customers, but its “the home of awesome” tagline has also caught the eye of tech companies and startups looking for office game rooms as well as athletes and celebrities. Based in West Hills, California, the 10-year-old company brought in $5.7 million in revenue last year and is on this year’s Inc. 5000 list, as one of the fastest-growing private companies. Game rooms for the kids and “man caves for the guys” are its specialty, says Elan Klaristenfeld, cofounder. Here, marketing director Amy Shoaff demonstrates the X-Men pinball game, which sells for $6,500. Dazadi’s clients include athletes Magic Johnson, Kevin Burnett, and actress-singer sisters Jessica and Ashlee Simpson.

Los Angeles, | PR WEB| October 29, 2012 – San Fernando Valley Business Journal today honored  Dazadi.com their annual Best Small Business Award. The award recognizes Dazadi.com business results, longevity, innovation and leadership.  Dazadi.com was selected from a group of over  100 other finalists.

“We are honored to be recognized within our hometown among a great list of finalists,” says Josh Klaristenfeld, Executive Vice President of Operations of Dazadi.com.  “We’ve been focused on growth since inception keeping our results, longevity and competitiveness a priority. It is great to be recognized.”

In a stagnant economic environment, Dazadi.com has earned a three-year sales growth of 21% and sales are projected to exceed $8 million in 2012. Dazadi.com’s success comes from a long list of developments including investing in experienced, highly qualified staff, technology enhancements, logistics optimization and modifying merchant positioning.

“We believe it’s the small business growth companies who lead in innovation and provide jobs in what will drive the economy forward,” Klaristenfeld.

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Founded in May of 2002 by four brothers, Dazadi.com is a specialized online retailer of home recreational products.  Dazadi.com sells over 10,000 unique items for the home including game room tables (foosball tables, air hockey tables), home gym equipment (treadmills, stair climber machines, elliptical trainers), patio furniture, toys and games, basketball hoops and other sporting goods.  Dazadi.com constantly strives to live up to its tagline, “The Home of Awesome,” by carrying only curated, hand picked, awesome products.

Los Angeles, CA | PR WEB | August 20, 2012 – For the second year in a row, Dazadi.com has landed itself on Internet Retailer’s top 1,000 list of fastest growing internet companies.  Internet Retailer named Dazadi.com #741 among all online retailers and #155 among online sporting goods retailers.   The aggregate Second 500 list grew total revenue by 17.7% in 2011; however, Dazadi.com surpassed that mark by growing 20% in 2011.  Dazadi.com has continued its torrid growth pace in 2012, with year-to-date growth above 40%.

“We are a privately held company, with very little bank financing, so it became clear to us in 2010, that if we were going to succeed, we had to grow,” says Jason Boyce, Co-founder and Dazadi.com President.  “Over the last two years we’ve instituted multiple initiatives that have performed beautifully.  Nothing is for certain, but we feel strongly that the investments we’ve made over the last two years will keep us on a strong growth path in the future.   We’ve revamped our entire website as well as our top product categories including game tables, basketball, exercise & fitness, and bicycling, and we will continue to revamp other existing categories in the coming months.  There is just so much opportunity out there online that it is really hard to get your arms around it.”  Boyce continues, “There is no doubt that internet retail is the hottest growing sector to be in.  Each year there are more and more doubters agreeing with the statements we’ve been making since we started in 2002, that online retail is the future.”

Founded in May of 2002 by four brothers, Dazadi.com is a specialized online retailer of home recreational products.  Dazadi.com sells over 10,000 unique items for the home including game room equipment (NFL pool tables, air hockey tables, NFL foosball tables), home gym equipment (treadmills, stair climber machines, elliptical trainers), patio furniture, toys and games, basketball hoops and other sporting goods.  Dazadi.com constantly strives to live up to its tagline, “The Home of Awesome,” by carrying only curated, hand picked, awesome products.

For more information on Dazadi please visit (www.dazadi.com), follow Dazadi on Twitter at (http://twitter.com/#!/dazadi) or on Facebook at (http://www.facebook.com/dazadi.com)

New York, New York | PR WEB| October 18, 2012 – Dazadi.com who is featuring many of its most popular games in the MLB Fan Cave in New York City held a Skeeball Tournament last Thursday. With the tournament targeted to NYC residents, Dazadi.com invited customers and Facebook fans to enter the skeeball tournament for a chance to win $1,000 good towards a purchase on www.Dazadi.com. The MLB Fan Cave shared the invitation entry form on their Facebook page and their fans drummed up over 650 likes per post.

“The skeeball tournament was a great opportunity to extend our participation within the MLB Fan Cave to our customers and fans. It was a fun, intimate night and the competition was fierce!” says Elan Klaristenfeld, Co-Founder and EVP of Sales & Marketing.

The Dazadi.com Skeeball Tournament winner won against some tough competition including 3 of the MLB Fan Cave dwellers! The winner plans to use his $1,000 towards MLB licensed darts and toys and games for his children.

The skeeball machine, and all arcade games in the MLB Fan Cave are all items that Dazadi.com sells on its website. The MLB Fan Cave, located at the corner of 4^th and Broadway in Manhattan, features interactive fan activities; hosts regular visits from MLB players, baseball personalities and celebrities.  The venue also hosts parties and musical performances, as well as other events throughout the baseball season.  Dazadi.com sells home recreational products in the following categories; Sports & Fitness, Arcade Games, Game Rooms, Toys & Games, and MLB licensed game room products.

“We are really excited to be a part of the MLB Fan Cave.  We love Major League Baseball and think that the MLB Fan Cave is a truly great idea, our customers and fans were thrilled at this opportunity to come and visit it, and we plan on more of these events in the future. ” says Klaristenfeld.

Dazadi participated in “The Luxury Review” — an invitation only event where tastemakers and media meets luxury brands, goods and services with high glamour events held annually in New York City, the Hamptons and Los Angeles.

“Entertainment products ranged from remakes of old school pinball machines from Dazadi home game rooms”

Check out more of what the Examiner.com said about Dazadi!

Holiday Prep: Top 3 Tips to Start Now to Maximize Your Sales

Dramatically more shoppers are turning to online stores to buy their special holiday presents this year. Online holiday shopping is undoubtedly trending upwards according to digital marketing experts eMarketer, and nearly a third of all consumers prefer to do their holiday shopping on the Internet versus traditional brick-and-mortar stores. With a predicted 17% increase in retail e-commerce sales this holiday season over last year, end of the year sales are anticipated to reach almost $55 billion. Furthermore, Deloitte forecasts that e-retailer sales over the holidays will increase 15 to 17 percent from last year’s holiday sales. Also, online stores are progressively enhancing consumers’ shopping experience and reducing the need for consumers to make trips to actual stores because of the convenience of the Internet and the better savings they find.

How will your small business take advantage of the increase number of online consumers and online sales during the holidays? Here’s some expert advice and top three tips to kick start your holiday preparations now.

1. What Do Your Customers Love?

   Don’t just increase stock for all your products. Pause to analyze what were your most popular products during last year’s holiday season and what has been your best selling product this year thus far. Also, calculate and forecast how much stock you should prepare to have on hand now before holiday shoppers come rushing in. Amy Shoaff, Director of Marketing at Dazadi suggests using Google Analytics to help your small business be more efficient with your spending – “Run last years reports, there will be a lot of nuggets to learn what to do and to avoid… Google Analytics and sales reports are key to identifying trends in traffic, where it’s coming from and what traffic is converting so you can spend against those mediums.” Once you know what products your customers love the most, build a concrete strategy to stock more inventory of those particular products.

2. Use Social Media

   How do you develop your web presence and keep up with current trends? Try combining all your social media profiles into one easy tool such as Hootsuite to schedule posts on Facebook, Twitter and Google+ and more to interact with your customers in one place. Why is it important to keep up with your store’s trends? Gather and use valuable feedback directly for your customers via social media to build more interest in their favorite products of yours and spend less time marketing products that aren’t trending.  More online consumers are using social media as a way to learn what is popular among their friends. Shoaff also recommends small business to “offer coupons, discounts, [and] remind social circles you’re there by engaging in conversation with helpful relevant suggestions.”

3. Search Engine Optimization

   Learn more about the benefits of good search engine optimization (SEO) and take steps now to optimize your online shop so your keywords and product descriptions will outrank your close competitors in search engines. Make sure you review your website’s metatags and content now so that search engines can pick up your keywords on your webpages before the holiday shopping season.

Only 15% of shoppers prefer to wait until Cyber Monday to start their holiday shopping. Consumers are starting now to plan their holiday shopping so now is the perfect time for small online businesses to prepare for holiday shoppers. Plan on offering coupons and discounts for big online shopping days like Black Friday and Cyber Monday. Beat your competition by preparing smartly for the huge end of the year shopping season.

Check back on the NerdWallet Shopping blog for more tips on preparing for the holiday season and more helpful advice for e-retailers and buyers looking for a bargain.

Rita Chu manages NerdWallet Indie Shopping, where shoppers can find Etsy coupon codes and save on fun and unique gifts.

Los Angeles, California |PR WEB| – September 7, 2012 – Dazadi.com, an Internet Retailer Second 500 Fastest Growing Company as well as an Inc. Magazine 500/5000 Fastest Growing Company has made significant upgrades to its IT infrastructure, including its first project in the cloud.

“We have kept a very close eye on the improvements made to the cloud infrastructure over the last several years,” says Josh Klaristenfeld, Co-Founder and EVP of Operations.  “When it came time to update our Warehouse Management System, we decided this was a great opportunity to try out a cloud-based solution.  We learned early on that it wasn’t just a 1 to 1 transition from physical servers to Infrastructure as a Service (IaaS).  However, even though there was a bit of a learning curve, we were ultimately able to build more flexible, more reliable architecture for our WMS that should provide 99.999% uptime.  The cost, scalability and app optimization benefits are definitely the biggest plus, and we look forward to migrating more of our platform to the cloud in the coming year!”

Founded in the May of 2002 by four brothers, Dazadi.com is a specialized online retailer of home recreational products.  “The Home of Awesome,” (Dazadi.com’s  new tagline) sells over 10,000 unique items for the home including Game room equipment (Pool Tables, Air Hockey Tables, and Foosball Tables), Home Gym Equipment (Treadmills, Stairmasters, Elliptical Trainers), Patio Furniture, Toys and Games, and Basketball Hoops and other sporting goods.  The brothers saw a huge need for fun products for the home that could be shipped to the customer’s door step for free, and filled that void with Dazadi.com.

Dazadi sells four main categories of product including; Sports & Fitness, Game Rooms, Toys & Games, and Backyard & Patio.  It counts game tables, basketball hoops, and exercise and fitness equipment as its top selling categories over the last four years.

Los Angeles, California |PR WEB| – September 3, 2012 – Dazadi.com, an Internet Retailer Second 500 Fastest Growing Company as well as an Inc. Magazine 500/5000 Fastest Growing Company has upgraded the service offerings to its customers.  As if hand-picked products, in-home delivery and set-up, and 24/7 amazing customer service wasn’t enough; Dazadi.com now allows its customers 365 days to return items with no re-stocking fee as long as they are returned unused and in their original packaging.

“We always knew that our customers would love a 365 day return policy, and we always wanted to give it to them.  It’s just that we had to wait until our fledgling company was financially strong enough financially to absorb those costs, and now we are,” says Elan Klaristenfeld, Co-Founder and Executive VP of Sales.  “We’ve always pushed the service envelope and this is just another way of thanking our customers for their business and it further differentiates us from our competitors.  It is amazing to listen to calls when our customer service reps tell our customers that a) it’s not too late to return your item, b) there is absolutely NO restocking fee, and c) that we’ll send them a shipping label with our discounted rates.  If you don’t have a volume shipping account like us, rates can be more than double our shipping rates, and we allow our customers to take advantage of those rates.” states Klaristenfeld.   “Tune it at a later date for that announcement,” Klaristenfeld says with a smirk.

“In addition to the new return policy, we also completed a newer, simpler returns interface so that our customers and customer reps  can process returns faster and easier than ever before,” says Josh Klaristenfeld, Co-Founder and EVP of Operations.  “We just processed returns on our own site for months, tweaking the system at each step, until it wasn’t annoying for us anymore.    I’m sure that our customers will help teach us more ways to make the interface even more user-friendly, but we think that we are pretty close,” continues Klaristenfeld, “having our own in-house team of developers allows us to make changes to our existing systems regularly and we are always improving, improving, improving.”

Founded in May of 2002 by four brothers, Dazadi.com is a specialized online retailer of home recreational products.  Dazadi.com sells over 10,000 unique items for the home including game room equipment (NFL pool tables, air hockey tables, NFL foosball tables), home gym equipment (treadmills, stair climber machines, elliptical trainers), patio furniture, toys and games, basketball hoops and other sporting goods.  Dazadi.com constantly strives to live up to its tagline, “The Home of Awesome,” by carrying only curated, hand picked, awesome products.

For more information on Dazadi please visit (www.dazadi.com), follow Dazadi on Twitter at (http://twitter.com/#!/dazadi) or on Facebook at (http://www.facebook.com/dazadi.com)

Dazadi sells four main categories of product including; Sports & Fitness, Game Rooms, Toys & Games, and Backyard & Patio.  It counts game tables, basketball hoops, and exercise and fitness equipment as its top selling categories over the last four years.